Sharndell’s business model focuses on delivering cupcakes that are so delicious they make you smile. Excellent customer service sets Cupcake and a Smile apart from other food trucks and bake shops in the area. Sharndell strives to create an ongoing relationship with each customer that begins with a simple introduction and ends with a tasty treat.
Customer satisfaction can certainly attest to the success of Cupcake and a Smile. Sharndell’s business has grown mainly through word-of-mouth referrals from her loyal customers. Through dedication and working hard, Sharndell has been able to grow her business. She advises other entrepreneurs to do the same to grow their own business.
Unfortunately, in 2019, Sharndell made the decision to close her Richmond, TX store due to post highway construction which led to a reduction in foot traffic by over 45%. Although we are currently in a Pandemic, Sharndell has plans to secure additional wholesale opportunities for Cupcake and a Smile. In the next few months, Sharndell would like to partner with local stores and coffee shops to sell her cupcakes. Those sales will help her achieve her expansion goal of opening another Grab-N-Go location.
As a business owner, Sharndell is completely dedicated to creating and serving a quality product. She loves owning her food truck and storefront because she can put a smile on her customer’s face every day. For her, “the happiness that results from serving cupcakes makes the early morning and late night baking worthwhile.”